WOW | Life's Beautiful
Text: Anushka Shrestha
Photos: Ram Tandukar
Saniaa Shah has over eight years of experience in the advertising and marketing industry. Writing, brand communication and makeovers, digital marketing, ad campaigns, strategy, consumer insights, video production and film are all words that pique her interest.
She very recently tied the knot with filmmaker Eelum Dixit with whom she co-founded their creative company, Studio Aakar. WOW chats with the newlywed to know what makes her life beautiful.
How would you introduce yourself?
Ad woman, Digital Marketer, Production Executive, Co-founder of Studio Aakar, avid reader and aspiring writer
Currently busy with
Developing feature film scripts and producing ad films
What do you love about your work?
That creativity is priority
What makes a person beautiful?
Kindness, empathy, confidence, strength, Zen-like peace
What makes you beautiful?
What makes life beautiful
The beautiful, inspiring women in my life
What tickles your funny bones
Conversations with my dad on Whatsapp
What makes you smile
My husband Eelum’s face lighting up with an idea
Therapy for happiness
Coffee with my best friend
Bvlgari Omnia (Coral)
You are addicted to
On your wish list
A trip to Italy
You stay fit by
Spending on a gym membership that guilts me into going
Best year of your life
All my childhood years were amazing
We just bought an awesome 4K TV with all our wedding gift money
Clean face by bedtime and sunscreen every morning.
OnePlus phone, Macbook computer, and my awesome headset – Sony WH 1000XM3
Always in your handbag
Hand cream, makeup essentials, a notebook, my current read… my whole world (laughs).
I watch standup comedy
Favourite holiday destination
Paris, Barcelona, Bali
You always struggle with
Deciding what to order from the menu
Best thing about being you
Being so loved by all sides of the family
Makeup I can’t do without
Lipstick, eye pencil and Vaseline
Favourite makeup brands:
Revolution for eye shadow, MAC or NARS for lips, Benefit for lashes, Indian brands for kajal.
3 things you absolutely do to look your best
Get ample sleep, try to avoid chocolate and smile
On a bad hair day
Dry shampoo gives it instant volume!
One tip you learnt that makes you photo ready
Fresh lipstick and a great mood
What do you like doing in your spare time?
Curl up with Netflix or a book
Favourite place to eat in Kathmandu
Fire n Ice is always a good idea.
One thing you can’t do without