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ekadesma – Tales of Nepali Crafts
Two sisters, very different to each other yet perfectly complementing the other, formed Ekadesma – Tales of Nepali Crafts. While Alpaza is the creative dreamer who brings to life products made with attention to detail, Anuza has a penchant for numbers and is the business head.
Alpaza Rajbhanadari Joshi is the Creative Director of Ekadesma. She is a self taught artist and art lover. Prior to starting this venture, she worked as a designer and merchandiser with a leading garment export company. She has also worked as a designer in collaboration with the Japanese brand, MASH, and as designer on a project of Federation of Handicraft Associations of Nepal. She is a former instructor of Namuna College of Fashion and Technology besides engaging as a resource person with various creative workshops. Above all, Alpaza believes that the learning process never ends and is constantly seeking opportunity to evolve as a designer.
Anuza Rajbhandari Shrestha loves numbers, strategising and multitasking, and is the Managing Director of the brand. She helped with her father’s business even as a child and has also worked as a manager of a silver jewellery business for two years. She believes in creating opportunities rather than seeking it.
The beginning of Ekadesma…
Ekadesma – Tales of Nepali Craft was established in 2011 as a socially responsible clothing brand made from natural fabrics in artsy, original designs for the urban youth. Starting off with a shop in Thamel, the two sisters launched Ekadesma with a collection of tee shirts in a fusion of cultural motifs with contemporary design elements. The collection was extremely well received, and Ekadesma has in the past five years earned a loyal following both foreigners and Nepalis. They have now also introduced accessories and a lifestyle product range.
Alpaza and Anuza have, in the five years since establishing their business, seen a lot of struggle and hard work. Post-earthquake, their determination grew stronger to not just make a success out of their business but to motivate more and more women to empower themselves economically. In 2015, they established a small workshop where they train women in high quality stitching. They have also given trainings on making paper bags and candles. More than a hundred women have received these skills. The sisters are determined to create not just jobs but skilled women who can be financially independent.
Why buy a product of Ekadesma
Because it’s natural, unique, affordable, ethical and made with love, care and thought. Ekadesma has an outlet in Thamel and can be reached on 9841779785 or www.ekadesma.com