WOW | Designs On You


Photos: Rakesh Singh
MUA: Shibani Gurung
Glasses: visioncraft
Model: Marie Herber

Neetu Shrestha’s label NS by Jenny takes a fresh approach to fusion fashion. Her designs flaunt distinct motifs, vibrant colours and unique silhouettes, resulting in a collection of that reflect the mature, confident and edgy women of today. In just six months, she has caught the eye of many fashion enthusiasts in the country.

Being a fashion connoisseur herself, the young designer ensures she translates her high-end concepts into wearable products. During the launch of her first outlet at Trisara Mall, Lazimpat, WOW’s Anushka Shrestha talks to the designer about her fashion journey.

How did you get into fashion designing?

Since my childhood, I had a passion for fashion. I used to sketch and stitch clothes for my Barbie dolls. After completing high school, I went to the UK to do my aviation training. Then I came back to look after my dad’s business. However, this did not satisfy me at heart. It raised a big question mark on my career choice. I decided to leave everything and follow my dreams. It has been a year and a half since I left my hometown Bhairhawa and came to Kathmandu to pursue my dream as a fashion designer.

What does ‘NS’ stand for?

‘NS’ stands for Neetu Shrestha which is my real name. Whereas, Jenny is my nickname.

How would you describe your design process?

I take inspiration from global fashion trends. Then it comes down to choosing the fabric. Only after getting the fabric, I sketch my imagination on a paper and start working on the size, fittings, etc.

What do you want to bring into the Nepali fashion industry?

Revolution! I want to provide something unique with my fusion designs.

The industry is very competitive, what makes you stand out?

My designs are both trendy and creative. There aren’t many designers who blend contemporary and traditional aesthetics.

If you were to spell out two major problems faced by the fashion world, what would they be?

• Fast fashion is definitely hampering the environment. We need to promote the use of natural fibres and sustainable fashion.
• Fashion piracy. Taking inspiration from other designers is completely fine but copying someone else’s design entirely is a crime.

What do you think is more important: Design or styling?

Styling acts as a cherry on the cake to any design.

Plans for the future…

I am currently busy collaborating with magazines and working on my production line. I am planning to open outlets in various parts of Nepal and maybe even go global.

If not a fashion designer
I would be a hotelier.
Three things that complete a woman’s wardrobe
Basic t-shirt, a pair of jeans and a perfect black dress.
A trend that will never go out of style
Casual top and jeans
Trend prediction for AW 2019
Bourgeois style, satin fabrics, ruffles, puffy sleeves and checkered prints.
Colour palette for the season
Blend of yellow and orange, and deep reds.
Favourite designer
Silvia Tcherassi