WOW | Designs On You
MERAKI Created With Love
Aayusha Karki’s creations evoke a sense of wonder, and that’s exactly what drew her to start her jewellery line Meraki in 2017. Each piece of jewellery reflects a beautiful ethnic modern blend and is catered to the fashion forward woman. While visiting The Local Project Nepal in Jhamsikhel, WOW‘s Anushka Shrestha unexpectedly met the designer and stirred up a conversation
to learn about her journey.
Text by: Anushka Shrestha
wow photo file © Ram Tandukar/Gokul Shrees
What does jewellery mean to you?
Jewellery can mean many different things. It can mean commitment, love, legacy, something that reflects your success, fashion or an expression of your inner self. It has so many values and meanings to it.
What first drew you to jewellery designing?
I didn’t have any background or experience in the jewellery line so becoming a jewellery designer was very serendipitous. I have always enjoyed sketching. I am a very curious person and observe everything around me. Everything inspires me which is why my tag line reads “inspired by all six senses”. You can call me a self-taught, inspired designer. Also, you might be surprised if I tell you that I wear jewellery only once in a blue moon and only when required.
Why did you choose ‘Meraki’ as your brand name?
Meraki means doing something with soul, creativity, or love — when you put “something of yourself” into what you’re doing, whatever it may be. I thought this name was perfect and gives the right meaning to what we do – create all our pieces with love.
What has this journey been like?
My journey has been surreal. I have always wanted to be an entrepreneur and start something on my own. I did a few online businesses before Meraki and it certainly gave me a lot of experience and an idea of how the market works. I did Public Relation Management for my undergrad studies which helped me in dealing with customers and strategic marketing. Likewise, my participation in beauty pageants has also helped to give Meraki an exposure and made my journey into business a lot easier.
What is special about jewellery designing?
The scope of sustainable fashion in Nepal is really good. People are more conscious about fashion. And I really see a future for modern, reasonable, luxury jewellery in the country. Hence I brought three things together modern-ethic jewellery which are reasonably priced and reflect Nepali craftsmanship.
What makes your creations stand out?
Meraki is locally handcrafted gold, silver and brass jewellery. Talking about my designs, my jewellery is very detailed. It’s a coexistence of unexpected contemporary aesthetics and traditional cuts and mountings which generate a surprising contrast. It’s modern yet rooted, and is for everyone. I try and make designs for people with different tastes, from statement makers to minimal classy designs. That’s why Meraki Nepal is distinct.
What is the minimum and maximum price of your designs?
The price ranges from Rs 2,000 and can go up to Rs 8,000.
What is next for Meraki?
People can expect lots of varieties and accessories for men in the future.