WOW | What You Think
Women & Films On Digital Platforms
Text: Anushka Shrestha
The world is changing and we need to change with it. The nature of the audience is also changing with smart phones and tablets on its way to every hand in the world. The world is smaller and different than what it was a few decades ago, and we need to evolve accordingly to meet the needs of our viewers.
Digital platforms are adding traditional and non-traditional audiences. The only thing we should focus on right now is upgrading our content and presentation to match it with international standards. Platforms are secondary.
Chini Kam Rang Kada was facing uncertainty for its release because of the ongoing pandemic. We decided to use this crisis as an opportunity to explore the digital realm. Amazon Prime Video Direct Self Publishing Service was a perfect platform to start our digital exploration. At this moment CKRK is only available for viewers in the US and UK. But it will be available soon for the rest of the world. I think it is futile to drag a conclusion out of a debate between theatrical and digital release. The focus should be on elevating the quality of our content regardless of the platform that it releases on. Our intention was to develop a qualitative product.